I'm a freelance copywriter who helps agencies and directors win pitches + position products + create brands
But you write fiction, no?
Indeed I do, and I find they complement more than contrast each other
Where fiction requires the writer to view the world through the eyes of a character
Copywriting requires the writer to view the world through the eyes of the customer, cut to the quick and answer: Why the F** should I care?
Both require a writer to ditch the ego, clear the deck of preconceptions, and forever swear off time-worn idioms (hahahaha)
Over the years I’ve written copy for clients as diverse as MTV, Google, Cadillac, Game Show Network and Kid Creature
KAIYA LUXURY RESORT
Served as a creative consultant, developing the community concept and marketing materials from the ground up. 141 luxury residences. Spa. Beach Club. Art house movie theater. Gallery. Private membership club.
Worked closely with ad agency Lewis Communications on the development of brochures, website, customer emails, and copy. Also named streets and buildings.
Hosted design charrettes in NYC and Miami.
GENETECH COMMERCIAL CAMPAIGN
Worked with ad agency Logan & Sons developing pitch documents for a commercial campaign involving a promising cancer drug.
Won the campaign and wrote Voice Over narration for the commercials.
CADILLAC COMMERCIAL CAMPAIGN
Worked with ad agency Logan & Sons developing pitch documents for a commercial campaign involving esteemed designer Kenny Gravillis and Cadillac.
Won the campaign and helped script the commercial.
Worked with numerous companies writing product descriptions and site-wide copy.